About Us

About Us


Our Mission

Create a welcoming, trusted and transformational marketplace in an environment of conscious commerce.

Why is making responsible consumer choices such a challenge?

You’ve made a choice. Empowering yourself to pay attention to who you support is important. So, you look for products and services from conscious businesses that make the world a better place.

Seems straightforward enough, but the reality proves otherwise.

There’s no one place you can trust to satisfy all your needs or align with your values

Traditionally, all the “things” you need have been separated from the “services” that make your life better. And, that meant you had to run all over the place to find the right mix of professionals, classes and products.

And, it's surprisingly difficult to shop according to your values. Whether you’re vegetarian or just health-minded, care about sustainability, animal-welfare, organics or any number of deeply held values, it can be challenging to determine which products uphold your beliefs and which fall short.

But what if it could be different?

Wouldn’t it be great to be able to wave a magic wand and sort everything you want to buy according to the values you hold dear?

Wouldn’t life be easier if there was a single location where you could support conscious based businesses that value people, and sustainability, over profit?

We've got you covered

Our values-based shopping options gives you access to hundreds of filters to find exactly what you're looking for. And, it’s not just about products, but local services, too.

Every time you click “buy now” you purchase products and services that align with what’s most important to you and you support a heart-centered small business. With each purchase, review or rating, you participate in creating a like-minded community.

Welcome to Mindful Market

At Mindful Market we believe shopping can be an empowered, meaningful, and enjoyable act. We connect conscious consumers, who shop based on their unique values, with conscious businesses who admire people and sustainability over profit.

(it's free!), or just explore the market.

Join Our Community

Choose from conscious businesses that have your best interests at heart. Empower yourself to shop based on what matters to you most.

Shop Your Values

Check out our Values Filter and learn how you can find the exact product or service that upholds your deeply held beliefs.

Share the Love

Keep track of items you love most. Show support by clicking the Love Button, upvoting favorites.


Provide ratings and reviews or report unethical users to influence and elevate the character of our marketplace.


Shop Your Values

With a fews clicks of our extensive Values Filter, you can find exactly what’s right for you and your lifestyle. Do you live a vegan lifestyle? Looking for a prenatal massage? Or do you simply want to order toxic-free cleaning supplies? We've got you covered!

Nasty Free
Dietary Content
Specialty Diets

With over 100 ways to filter our products and services, you're sure to find just the right match for you. See them all. >

Open a Shop

We know how challenging it can be to market, promote and grow your business—especially online, where it’s easy to get lost in the crowd. We help you get noticed by the people that matter most.

Join us - free 30 day trial

Find Your People

Get access to your niche market—socially conscious shoppers looking for products and services just like yours.

Sell Two Ways

Join a busy marketplace or set out to shine on your own Mindful Market lets you take advantage of both options.

Low Fees

Don’t let the cost of starting a business keep you stuck at your 9-to-5 job, daydreaming of leaving your cubicle behind.


Our Founder

Meet Jim, our visionary founder. He envisioned Mindful Market as a way to make it easier for all of us to live the lives we dream of, whether as conscious consumers or heart-centered small business owners.

Mindful Market is my dream come true

I'm Jim Kupczyk, founder of Mindful Market

For my entire life, I’ve always looked for ways to improve my health and well-being.

It was second nature to look for ways to improve my health. I have also always looked for ways to support small businesses who have my best interests at heart.

Wellness is a journey

What I discovered is that wellness is less a final destination than it is an ongoing journey, full of new discoveries and deeply fulfilling moments of transformation.

Following the path to wellbeing and supporting heart-centered small businesses can be stressful

Life gets in the way and we simply do not have time to research conscious businesses dedicated to the values that matter to us most. We find ourselves entangled in endless internet searches of multiple e-commerce sites in an attempt to find what we are looking for AND ensure the business is socially responsible and values people over profit.

But what if it could be different?

In 2010, I started imagining how my experience of travelling the path of total well-being could be different. Better.

I had a vision of a new type of marketplace, where I could find everything that I need for my well-being from heart-centered businesses who truly care about me.

The pain of a small business owner

Around the same time that I was longing for a one-stop shop filled with heart-centered business owners, I also became a small business owner.

On my path to optimizing my mind, body and spirit, I discovered I had a natural ability to help people balance and heal themselves through energy healing. Further, I had created the Energy T, a shirt infused with universal healing energy. I had so many positive responses from friends who wore the shirt that I wanted to get it into the hands of as many people as possible.

Ecommerce wellness platforms were non-existent

But finding the right ecommerce platform proved frustrating. It was too easy to get lost in the crowd and none of the platforms seemed authentic, heart-centered or “conscious” based.

I knew I needed to find my people

In my personal life, I knew how transformative a community of like-minded people could be in this regard, but I wasn’t finding it in the business world.

My goals converged

I imagined a world where the journey to total well-being was easy and affordable. I imagined a platform where small heart-centered business owners could make the world a better place and where their gifts wouldn’t go unnoticed. I imagined a community where we could all take the journey together and help each other thrive.

So I created Mindful Market.

Join us. This is a place where more is possible.

Headquartered In

Buffalo, NY

Founded in


Values to filter by


Contact Us

Have a question about Mindful Market? You have options!

Contact the Seller

Mindful Market is a venue made up of individual sellers who maintain their own online stores. If you have a question about an item or an order you have placed, please contact the seller directly.

Contact Support

Most questions can be answered fastest by searching our Support Forum for answers. Unable to find answers on the forum? Email [email protected] and provide as much detail as possible.

Contact Our Press or Legal Team

To get in touch with our press and media folks, email [email protected], Legal issues can be addressed by reviewing our legal section or contact [email protected].

It's Time To Change The Way We Shop

We get it. You want to shop smarter, but do not know where to start. Enter Mindful Market, a place where you can help make a difference when you shop. We are a community of conscious-based small businesses that make the world a better place. Now you can support heart-centered small business owners who are aligned with the values that matter to you most. When you shop on Mindful Market, you are contributing to a better future for the planet.