About Us

About Us


Our Mission

Create a welcoming, trusted and transformational marketplace in an environment of conscious commerce.

Why is making healthy, responsible consumer choices such a challenge?

You’ve made a choice. Taking care of your body, mind and overall well-being is important. As is being a good citizen. So, you look for food, products and services that nourish your body and soul, while also being good to the Earth.

Seems straightforward enough, but the reality proves otherwise.

There’s no one place you can trust to satisfy all your needs or align with your values

Traditionally, all the “things” you need have been separated from the “services” that make your life better. And, that meant you had to run all over the place to find the right mix of professionals, classes and products.

And, it's surprisingly difficult to shop according to your values. Whether you’re vegetarian or just health-minded, care about sustainability, animal-welfare, organics or any number of deeply held values, it can be challenging to determine which products uphold your beliefs and which fall short.

But what if it could be different?

Wouldn’t it be great to be able to wave a magic wand and sort everything you want to buy according to the values you hold dear?

Wouldn't life be easier if there was a single location where you could buy vegan or organic products, and also find the best yoga or pilates instructors, healers or trainers in your neighborhood?

We've got you covered

Our values-based shopping options gives you access to hundreds of filters to find exactly what you're looking for. And, it’s not just about products, but local services, too.

Every time you click “buy now,” you not only take control of your well-being, but you support the products and services that align with what’s most important to you. With each purchase, review or rating, you participate in creating a like-minded community.

Welcome to Mindful Market

At Mindful Market we believe shopping can be an enjoyable, meaningful and mindful act. We bring together everything you need (from crystals to chiropractors to coconut oil and beyond) to live a healthy and happy life, making shopping easier, faster, and more values-aligned.

Mindful Market lets you spend less time searching and more time living! It’s the world’s only marketplace designed to connect you to products and services that enrich your well-being and your life.

(it's free!), or just explore the market.

Join Our Community

We’re inviting all your favorite brands and wellness practitioners to the same marketplace. Find the best deals that fit you, your values and your health goals.

Shop Your Values

Check out our Values Filter and learn how you can find the exact product or service that upholds your deeply held beliefs.

Share the Love

Keep track of items you love most. Show support by clicking the Love Button, upvoting favorites.


Provide ratings and reviews or report unethical users to influence and elevate the character of our marketplace.


Shop Your Values

With a fews clicks of our extensive Values Filter, you can find exactly what’s right for you and your lifestyle. Do you live a vegan lifestyle? Looking for a prenatal massage? Or do you simply want to order toxic-free cleaning supplies? We've got you covered!

With over 100 ways to filter our products and services, you're sure to find just the right match for you. See them all. >

Open a Shop

We know how challenging it can be to market, promote and grow your business—especially online, where it’s easy to get lost in the crowd. We help you get noticed by the people that matter most.

Find Your People

Get access to your niche market—socially conscious shoppers looking for wellness products and services just like yours.

Sell Two Ways

Join a busy marketplace or set out to shine on your own? Mindful Market lets you take advantage of both options.

Low Fees

Don’t let the cost of starting a business keep you stuck at your 9-to-5 job, daydreaming of leaving your cubicle behind.

What to Expect during Launch

As we have only recently launched Mindful Market, we won't have as many independent shop owners yet for you to choose from. If you know a small business owner whose product or service would be a good fit, send them our way! Together, we can build an incredible community. For your convenience in the meantime, we have stocked our site with thousands of products sold through Amazon that are in keeping with Mindful Market values. As the number of shops expands, these supplementary products will be phased out so we can help our small independent shop owners shine!


Our Founder

Meet Jim, our visionary founder. He envisioned Mindful Market as a way to make it easier for us all to live the lives we dream of, whether as wellness consumers or business owners.

Mindful Market is my dream come true

I'm Jim Kupczk, founder of Mindful Market

For my entire life, I’ve always looked for ways to improve my health and well-being.

Being athletic, it was second nature to continually look for ways to improve my health. I sought products, experiences and experts to keep me in peak condition.

Wellness is a journey

What I discovered is that wellness is less a final destination than it is an ongoing journey, full of new discoveries and deeply fulfilling moments of transformation.

Following the path to health and wellbeing can be stressful

Life gets in the way of total well-being. We travel 20-miles to a favorite health food store only to be disappointed by a limited selection of overpriced products. We lose precious time on endless internet searches of multiple ecommerce sites in an attempt to find exactly the products we're looking for. We try in vain to keep up with the latest new wellness trends or to track down trusted practitioners and healers.

Wellness seemed like a never-ending, uphill battle.

But what if it could be different?

In 2010, I started imagining how my experience of travelling the path of total well-being could be different. Better.

I had a vision of a new type of marketplace, where I could find everything I need to live a healthy, intentional life, in line with my values.

The pain of a small business owner

Around the same time that I was longing for a one-stop shop wellness platform, I also became a small business owner.

On my path to optimizing my mind, body and spirit, I discovered I had a natural ability to help people balance and heal themselves through energy healing. Further, I had created the Energy T, a shirt infused with healing energy. I had so many positive responses from friends who wore the shirt that I wanted to get it into the hands of as many people as possible.

Ecommerce wellness platforms were non-existent

But finding the right ecommerce platform proved frustrating. It was too easy to get lost in the crowd and no one catered specifically to wellness and spiritually-oriented business owners and service providers.

I knew I needed to find my people

I was also facing the stigma attached to anything spiritual. In my personal life, I knew how transformative a community of like-minded people could be in this regard, but I wasn’t finding it in the business world.

My goals converged

I imagined a world where the journey to total well-being was easy and affordable. I imagined a platform where small business owners could make the world a better place, and where their gifts wouldn’t go unnoticed. I imagined a community where we could all make the journey together.

So I created Mindful Market.

Join us. This is a place where more is possible.

Headquartered In

Buffalo, NY

Founded in


Values to filter by


Founding Member

The Infinity Alliance was founded to support, nurture and empower socially conscious entrepreneurs. We are values-driven world-shapers who view business as a pathway to a life of passion and purpose as well as a tool to implement positive social change.

Contact Us

Have a question about Mindful Market? You have options!

Contact the Seller

Mindful Market is a venue made up of individual sellers who maintain their own online stores. If you have a question about an item or an order you have placed, please contact the seller directly.

Contact Support

Most questions can be answered fastest by searching our Support Forum for answers. Unable to find answers on the forum? Email help@mindfulmarket.com and provide as much detail as possible.

Contact Our Press or Legal Team

To get in touch with our press and media folks, email press@mindfulmarket.com, Legal issues can be addressed by reviewing our legal section or contact legal@mindfulmarket.com.

What is Mindful Market?

We connect people who want to enrich their lives
to businesses who want to enrich the world

Learn more >