MASAMI - Who are we?

Hi there! Welcome to MASAMI. We are a premium, natural hair care brand that believes everyone deserves healthy hair. Our mission is to provide toxin-free products for all hair types, derived from the hydrating ocean botanical, Mekabu. Our story is one of love, love for our products, our team and our customers. While we are founded in New York City, our inspiration started in the deep ocean waters of Japan. 

What is Mekabu?

Mekabu is an ocean botanical that grows in the depths of the ocean off the northeast coast of Japan. It is a nutrient-rich superfood full of minerals, algae and vitamins that, in addition to being edible, provides incredible hydration to reawaken your hair. Ancient Japanese cultures have been using it for centuries and now we are bringing this unique and special ingredient to you.

What makes MASAMI different?

 We solve the #1 unmet hair need, hydration. And we do it weightlessly, thanks to our Japanese ocean botanical, Mekabu. On top of that, we are salon quality but without any bad ingredients (unlike 90% of haircare in the US).

What hair types will MASAMI work for?

We created MASAMI to work for virtually every hair type and texture. We did tons of consumer testing on every hair type and texture we could find prior to our launch. We are great for 2A to 4C curls but also will bring volume to thin straight hair (because we don’t weigh hair down). MASAMI is safe for colored hair and men love us too.

Our values: Replenish what we take, Collaborate generously, Embrace our differences.

Clean beauty - What does it mean to be a clean beauty brand?

We believe in taking the best of nature and eliminating anything bad. Our formulas are naturally derived, and we source our Mekabu in powder form, directly from Japan, where it is harvested seasonally. We adhere to EU clean beauty standards in all of our formulations.

We believe that when we use a natural resource, we need to replenish it. That’s why we set up The MASAMI INSTITUTE, to help rebalance the ocean ecosystem in northeastern Japan and beyond. 

Where do I recycle my MASAMI packaging?

Our plastic bottles are recyclable in most communities. However, if you're unsure about the recycling policies in your area, you can take your empty bottles to any Target store.

They have a guest recycling station located in the front of each store. The station is available for bottle and can recycling (aluminum, glass and plastic beverage containers), plastic film (high and low density such as plastic bags and bubble wrap), and small device electronics recycling (think MP3 players, GPS devices and ink cartridges). 

If you are a retailer, brand or hydrated hair enthusiast, we want to hear from you! You can reach us at [email protected]