There is a compelling reason big companies like Google and Ford have institutionalized mindfulness. Above all, mindfulness keeps people focused on their tasks and helps them treat problems...
Mindful Market Introduces the “Global Good” initiative
Mindful Market is a 2-way marketplace that loves serving small heart-centered businesses that enrich well-being and the...
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Why Buy Sustainable?
What is Sustainable Agriculture? In simplest terms, sustainable agriculture is the production of food, fiber, or other plant or...
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In a World of Uncertainty, Know Your Values
Let’s start with the obvious. Everyone has their own set of values and goals. This same complexity within individuality does...
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It’s Not Bull S***: Why Conscious Business Matters
There are numerous stereotypes and assumptions surrounding the word “conscious”. Some of them have deterred a lot of us away...
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The History of Conscious Consumerism
Believe it or not Conscious Consumerism is not a new “fad”. We can trace its roots back to 1954 according to Grow Ensemble. “Economist James Buchanan stated that individual...
5 Simple Steps to Make a Conscious Purchase
If you are new to the Conscious Consumer movement, it can feel daunting to step into this space and understand where to begin. Right now, this movement is not only affecting consumer...
The Psychology Behind Conscious Consumerism
Have you ever wondered what happens within the mind when we pick up an item at a store, grovel over our options to “buy it”, “leave it” or “carry it around” and decide later...
Why Generation Z is The Most Conscious Consumer...
Chances are, the idea of brand loyalty will become more complex under this generations’ consumer habits. As they rise to enter the workforce, Generation Z is also rising to become one...
Where does the conscious consumer go from here?
2020 started off with a conscious consumerism bang. We were ready to dive into companies that cared about their employees, the environment, and their customers. We were looking forward to...
Enchanted Botanicals: Finding a Purpose Within Healing
“I have to go back to 2006. I was diagnosed with breast cancer. My son had just started his first day of 8th grade when I had my first surgery”, Deb began after I asked her when she...
Want To Advance An Unpopular Cause? Sell Popular Stuff.
Around this time last year, Burger King’s new, meatless Impossible Whopper was a sandwich celebrity. Its debut was so successful that patty supplier Impossible Foods ran low on...
It’s Time For The Conscious Business.
Specifically, Conscious E-Commerce ™. Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new...
Good, Fast, and Cheap: Pick Two
Most of us are stuck in a weird sort of limbo right now. We’re supposed to stay home, eat at home, work at home… Do everything at home. But for many of us, being at home more is...