An Open Letter to Gen Z About Conscious Consumerism

To preface, we are bringing back the “open letter” trend from a few years ago because who doesn’t love a little nostalgia… So, here it goes.

Generation Z,

If there is anything we have learned from this year, it is that you are resilient. You have used your voice for good. You have endured darkness & challenges that most of us have not in our lifetime. That is why here at Mindful Market, we value your efforts to join the Conscious Consumerism movement. Because your generation has a lot to offer the world, including how we treat it.

But, Why Consumerism?

We know it may feel strange that we are calling on an entire generation to address consumerism, but the reality is, it affects everything in our world right now and your generation has a reputation of demanding change. From the environment to equal pay, consumerism and what products/services we buy into shapes the way businesses operate. For example, if you are always shopping for fast fashion, companies are going to continue to produce fast fashion. Yourbasic supply and demand lesson that you didn’t ask for… As you probably know, fast fashion is one of the greatest culprits of waste each year. Not to mention, a constant source of unpaid workers and hazardous working conditions to ensure fast production – thus “Fast Fashion”. So that’s why we are calling on you. To identify your role within this piece of the puzzle. Do you know how your clothes are made? By who? What businesses do you support? Have you ever researched their production ethics? Try it. Right now. And ask yourself, is this the type of consumer I want to be?

Conscious Consumerism is Cool

We promise this is not an attempt to give a stamp of approval like your dad does when you ask his opinion about a new trend. Instead, it’s a reminder that conscious consumerism can be what you make of it. We have been so inspired by some of you taking the opportunity to upcycle, thrift fashion, and hand make jewelry. All for the sake of creativity and saving the planet. But you don’t have to be a cottagecore vegan to practice conscious consumerism either. Taking a reusable straw with you when you go out to eat is one way to navigate consumerism consciously. Or researching brands that are practicing environmental consciousness and supporting those businesses wholeheartedly. We believe that you are the generation that will redefine conscious consumerism in your own way through curiosity and exploration.

As we close on this open letter, we want to thank you for all that you have done to pave the way for future generations as well as set an example for others. We believe in you and we can’t wait to see what you do next.

Sincerely,

The Mindful Market Community

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Kristen Gmerek

Kristen is a writer, creator, and healing human who falls in love with stories each day. She is currently the Conscious Marketing and Communications Director for Mindful Market.

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