Author - Jim Kupczyk

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Jim Kupczyk

Love serving heart-centered, conscious based businesses. Founder- mindfulmarket.com

What is conscious consumerism and why does it matter?

What is unconscious consumerism aka mindless consumption?

It helps to know the dark before you can see the light. Mindless consumption is often fueled by greenwashing.  That is to say, preying on the good intentions of consumers. Consequently, you purchase goods in excess without considering distribution and product life cycle. For example, giant online corporations, who often favor profit over people, force these bad habits by constantly reducing prices and offering expediting shipping. Unconscious shoppers fail to realize that this perceived convenience often comes at the expense of the environment. For instance, a widely used example of mindless shopping is when you spend 30 minutes in the grocery store and end up with 17 extra items in your cart that you really do not need. You succumb to all sorts of marketing trickery.

What is conscious consumerism aka mindful consumption?

Conscious consumerism is a buyer behavior that is driven by a commitment to make purchasing decisions that have positive: environmental, economic, and social impacts. Mindful shoppers pause, think about any repercussions, and then make a conscious purchase. The conscious consumer conditions herself or himself to understand who they are buying from and what that company stands for. Conscious consumerism is a movement whereby mindful consumers “vote with their dollar” by buying ethical products and boycotting unethical companies.

The concept of conscious consumerism was first introduced in the 1970s.  First published 7/1/1972, W. Thomas Anderson JR. & William H. Cunningham composed the research article “The Socially Conscious Consumer. “Vote with your dollar” can be traced back to 1954.  Economist James Buchanan wrote an article titled Individual Choice in Voting and the Market” and stated that individual participation in the economy is a form of pure democracy.

Photo by Andrej Lisakov

Does conscious consumerism mean minimalism?

No, but minimalists typically engage in sustainable shopping. The three facets of consumer minimalism are a number of possessions, sparse aesthetics, and mindfully curated consumption. Minimalist shoppers limit what they own and what they do possess is often simple and uncomplicated in design. When minimalists decide to buy, they often engage in sustainable shopping.  That is to say, they purchase both conscious products & earth-conscious products. As a result, they have a conscious collection of goods.

What is shop your values” or “online shopping with values”?

Mindful shoppers take the time to make purchasing decisions based on values unique to themselves.  This is quite a powerful concept that raises self-awareness and could lead to an increased sense of empowerment in other facets of your life. 

Why does conscious consumerism matter?

This movement matters for the planet’s future. Making more mindful choices as a conscious consumer:

  1. Plays a role in achieving the UN sustainability goals.
  2. Is imperative from an ethical point of view (positive economic and social impact).
  3. Supports and strengthens the local economy.
  4. Triggers Industries to adapt and respond to meet consumer demand
  5. Enhances education
  6. Improves public health and safety
  7. Empowers you to purchase based on values unique to yourself.
  8. Feels good knowing you make a difference when you shop!
Sustainable Development

Conscious consumerism tips | Conscious Consumption examples

  • Look for and analyze 3rd party certifications.
  • Budget for it. 
  • Reuse, repurpose.
  • Demand transparency .
  • Price versus cost.
  • Shop with the heart.
  • Pause before you purchase. 
  • Applaud your small change.
  • Support your local small business. 
  • Reduce/eliminate single-use plastic.
  • Compost .
  • Once a week, go vegan or vegetarian. 
  • Buy for quality.
  • Choose businesses that are committed to sustainability. 
  • Research the company and the founder. 
  • Buy sustainable and toxic-free cleaning products. 
  • Reduce waste.  Slowly migrate into a zero-waste lifestyle.
  • Empower yourself and shop based on YOUR values.
  • Recycle. 
  • Practice mindful shopping around big sales.

Thanks to the power of unconscious marketing tactics, we carry deeply embedded purchasing behaviors. Moreover, it takes an ongoing commitment to change even when there is a desire to do good. It’s time to bridge the gap between intention and doing. In conclusion, it’s time we make a change. Baby steps. You will thank yourself.

It’s Time For The Conscious Business.

Conscious Business

Specifically, Conscious E-Commerce ™.

Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Source- Techcrunch.com 5/12/20

There is a lot of uncertainty in the air. Uncertainty breeds opportunity.  I believe now is a great time for the conscious e-business

Conscious leaders believe that business

What is a conscious business?

Conscious leaders believe that business is about more than making a profit. Conscious entrepreneurs view business as good, ethical, noble, and heroic.  There is a universal truth that people aspire to mean & purpose. Conscious businesses care about all stakeholders in their ecosystem. Conscious leaders focus on “we” not “me”.  They put people first which results in high levels of engagement, motivation, and commitment.  Conscious businesses intentionally foster cultures with high levels of authenticity, integrity, and personal growth. 

Facts prove that a conscious company is a much more profitable company because associates enjoy working and are more productive.  Happy associates produce higher quality products & services, leading to happier customers and larger profits. So here are the facts:

  • Raj Sisodia, Co-Founder of Conscious Capitalism, looked at 28 companies he identified as the most conscious “firms of endearment”, as he termed them, based on characteristics such as their stated purpose, generosity of compensation, quality of customer service, investment in their communities, and impact on the environment.
  • 18 publicly traded companies out of the 28 outperformed the S&P 500 index by a factor of 10.5 over the years 1996-2011. 

source Harvard Business Review 

A conscious business ethos typically transcends into the company’s web presence.  You can feel the essence of trust, loyalty, fairness, and genuine caring within the web pages and social media channels of a conscious business. During this most interesting shift, we are all experiencing, this spirit will pay dividends.  Combine a conscious business with the recent online shopping boom along with an expanding conscious consumer movement and you have a recipe for business growth and more importantly – increased impact. 

The crisis will be the cure. Maintain focus on your purpose AND your customer’s problems. Stay present and positive.  You’ve got this.

Let the Conscious Consumer Movement Begin

Shop your values

We need to overcome unconscious consumerism, which is chronic purchasing of new goods and services while not paying attention to your true needs, the quality, origin, or the environment.

  • It’s time to awaken and pay more attention to the companies we support.  
  • It’s time to be mindful that every buying decision made has the power to change the world  
  • It’s time to realize that our choices matter because our purchases enable businesses to function and prosper. 
  • It’s time we are fully aware that when we support a brand that does not follow ethical or sustainable business practices, we are fueling the company to endure the negative effects.  
  • It’s time to look beyond the label.  
  • It’s time to shop your values.  
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Mindful Market Introduces the “Global Good” initiative

Global Good

Mindful Market is a 2-way marketplace that loves serving small heart-centered businesses that enrich well-being and the planet.  We embrace conscious consumerism & conscious capitalism.

Mindful Market is now also a tool that elevates humanity by promoting
USA Local Vendors, regional, and global initiatives and movements.

We are excited to align with the United Nations Sustainable Development Goals (SDG).  The SDG is a call for action by ALL countries (poor, rich, and middle income) to promote prosperity while protecting the planet.

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What is Conscious Capitalism?

Conscious Capitalism

Pictured above – Conscious Capitalism Co-Founder, Raj Sisodia with Mindful Market Founder, Jim Kupczyk

The idea of Conscious Capitalism has been around for about 20 years.  The foundational book, published in 2013, that captures the core ideas and spirit is Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey (cofounder of Whole Foods Market) and Raj Sisodia (thought leader in Trustworthy Business Behavior).

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Should I (You) Go Vegan?

Vegan Shop online

 I live in Buffalo, NY – the home of the Chicken Wing and Beef on Weck.  I have been on this planet for a long time (note: not mentioning age) and have been conditioned to be a carnivore.  It’s currently who I am, and I am ok with that.

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Spiritual And Meditation Candles

Meditation Candles

Article by: Tabitha Riley

Candles are a beautiful and quick way to enhance and support your meditative routine. Utilizing them during prayer and mediation is a widely historic practice among many cultures and beliefs. There are many variations of candles you can choose from, depending on your preferences and objectives. Most of the candles fall into two main categories, spiritual and Meditation Candles.

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“Life And Other Four Letter Words: What Is A Life Coach And How They Help With Unf***ing Ourselves”

Life Coach

-Article and Interview By Halley Marie Shaw
-Photo Credit: Julia Turk

THE “F” IN OUR LIVES

            It should be easy, right? Get up, go to work on time, return messages, keep finding ways to advance, be our best selves.

            We turn on our phones and laptops to find slews of social media threads. We get locked into group texts. We market ourselves on LINKEDIN. We have apps to prompt our deep breathing or start chats with mental health professionals. We have everything we need to make sure that we are informed, productive, and healthy.

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Walking In The Here and Now

Walking in

Written by Mindful Market’s Spiritual/Meditation Guide | Columnist: Myster Blu

Walking in the here and now is an extraordinary place to be. Walking is one of the best things we can do for ourselves. As Ti has taught me…We always have the choice to walk mindfully and peacefully…with each step we are kissing the earth…leaving an imprint of our love and compassion for all the world and all humanity. With that, it’s like throwing a little pebble into a lake and noticing how much of an impact that one little pebble can create through the ripples it sends out. Far beyond the impact zone. 
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Eat Me Like Air

Eat Me Like Air

Author: Halley Marie Shaw, Buffalo NY

Sketch: Halley Marie Shaw. Photo Editing/Reimage: Kerry Fey

Author Bio: “I am no one”

I’m just going to spit it out: I don’t want to sit at your fucking table

Yes, I did go away to correct this. Yes, I came back “better.” No, I am not doing well. And, no, I don’t want to eat with ANYONE.

I attend gatherings to rub noses, but avoid dinner parties. If I were to show up at a dinner party, I’d be present. I wouldn’t be there for dinner. It’s for the best. Performance anxiety would kick in once I sit at the table. Then I would suddenly rattle off confessions as if being there was going to kill me.
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