Humble Brands

Jeff Shardell’s Deodorant: Non-toxic, Simple, and Organic

Jeff, the founder of and former Google executive, is on a mission to simplify his life, detoxify his body, and bring us all along with him.

He created his company, Humble Brands after he became aware of the harmful chemicals in today’s conventional deodorants. He quickly realized that what you put ON your body is just as important as what you put IN your body. Jeff found that “about 60% of what goes on your skin gets into your body. And, almost 100% of what’s applied to your armpits gets absorbed because the armpits have larger pores”. 

These findings propelled Shardell into action. He began to try various, natural deodorants, but they just didn’t seem to work very well; masking odor instead of ridding or preventing it. So, he took matters into his own hands and created his first product, natural AND effective deodorant.

His deodorant, and other developing products, are made with as few (organic and natural) ingredients as possible, but still, work just as well, if not better, than products with numerous (and usually harmful) ingredients. “This gives a nod to the whole idea of being humble; creating products with as few ingredients as possible”. 

Check out his Mindful Market shop!

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Jim Kupczyk

Love serving heart-centered, conscious based businesses. Founder-

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