In a World of Uncertainty, Know Your Values

Let’s start with the obvious. Everyone has their own set of values and goals. This same complexity within individuality does not look any different for conscious consumers. Recognizing that you possess some if not most of the values that fall within conscious consumerism will allow you to step into a community of individuals just like you – wanting more for the world based on the values they uphold.

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At Mindful Market, we have over 150 values that connect conscious consumers with products that align with their values. It may seem daunting to sift through all of the possible values, products and conscious businesses out there, so here is a guide to values and conscious businesses that uphold these values:

  B Corporation – Certified Corporations that meet the highest standards of verified social and environmental performance, transparency, and accountability to balance profit and purpose

Do you align with this value? Check out Plaine Products

100% Upcycled – Content that existed once with one purpose and is later transformed for another purpose

Do you align with this value? Check out Yknot Bowties

Safe and Fair Labor – ensuring that products have been developed with equitable and just labor practices

Do you align with this value? Check out Papercraft Miracles

Empowers Women – Giving power to women to decide their own lives and make their own decisions for their personal benefits as well as for society

Do you align with this value? Check out Whole Mala

UN Sustainable Development Goal: Decent Work and Economic Growth – Promote inclusive and sustainable economic growth, employment and decent work for all

Do you align with this value? Check out Jim Mondry Coaching

There are many polarizing messages of uncertainty in the world, but if you hold onto your values, you will begin to remember why you are here and what matters to you most.

Know your values. Shop your values.

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Kristen Gmerek

Kristen is a writer, creator, and healing human who falls in love with stories each day. She is currently the Conscious Marketing and Communications Director for Mindful Market.

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