Specifically, Conscious E-Commerce ™.
Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Source- Techcrunch.com 5/12/20
There is a lot of uncertainty in the air. Uncertainty breeds opportunity. I believe now is a great time for the conscious e-business.
What is a conscious business?
Conscious leaders believe that business is about more than making a profit. Conscious entrepreneurs view business as good, ethical, noble, and heroic. There is a universal truth that people aspire to mean & purpose. Conscious businesses care about all stakeholders in their ecosystem. Conscious leaders focus on “we” not “me”. They put people first which results in high levels of engagement, motivation, and commitment. Conscious businesses intentionally foster cultures with high levels of authenticity, integrity, and personal growth.
Facts prove that a conscious company is a much more profitable company because associates enjoy working and are more productive. Happy associates produce higher quality products & services, leading to happier customers and larger profits. So here are the facts:
- Raj Sisodia, Co-Founder of Conscious Capitalism, looked at 28 companies he identified as the most conscious “firms of endearment”, as he termed them, based on characteristics such as their stated purpose, generosity of compensation, quality of customer service, investment in their communities, and impact on the environment.
- 18 publicly traded companies out of the 28 outperformed the S&P 500 index by a factor of 10.5 over the years 1996-2011.
source Harvard Business Review
A conscious business ethos typically transcends into the company’s web presence. You can feel the essence of trust, loyalty, fairness, and genuine caring within the web pages and social media channels of a conscious business. During this most interesting shift, we are all experiencing, this spirit will pay dividends. Combine a conscious business with the recent online shopping boom along with an expanding conscious consumer movement and you have a recipe for business growth and more importantly – increased impact.
The crisis will be the cure. Maintain focus on your purpose AND your customer’s problems. Stay present and positive. You’ve got this.