Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Source- Techcrunch.com 5/12/20
There is a lot of uncertainty in the air. Uncertainty breeds opportunity. I believe now is a great time for the conscious e-business.
What is a conscious business?
Conscious leaders believe that business is about more than making a profit. Conscious entrepreneurs view business as good, ethical, noble and heroic. There is a universal truth that people aspire to meaning & purpose. Conscious businesses care about all stakeholders in their ecosystem. Conscious leaders focus on “we” not “me”. They put people first which results in high levels of engagement, motivation and commitment. Conscious businesses intentionally foster cultures with high levels of authenticity, integrity and personal growth.
Facts prove that a conscious company is a much more profitable company because associates enjoy working and are more productive. Happy associates produce higher quality products & services, leading to happier customers and larger profits. So here are the facts:
Raj Sisodia, Co-Founder of Conscious Capitalism, looked at 28 companies he identified as the most conscious “firms of endearment”, as he termed them, based on characteristics such as their stated purpose, generosity of compensation, quality of customer service, investment in their communities, and impact on the environment.
18 publicly traded companies out of the 28 outperformed the S&P 500 index by a factor of 10.5 over the years 1996-2011.
A conscious business ethos typically transcends into the company’s web presence. You can feel the essence of trust, loyalty, fairness and genuine caring within the web pages and social media channels of a conscious business. During this most interesting shift we are all experiencing, this spirit will pay dividends. Combine a conscious business with the recent online shopping boom along with an expanding conscious consumer movement and you have a recipe for business growth and more importantly – increased impact.
The crisis will be the cure. Maintain focus on your purpose AND your customer’s problems. Stay present and positive. You’ve got this.
Conscious consumerism is on the rise and as we move toward greater acts of kindness within our shopping habits, we can find ourselves leaning toward certain products & services that speak to a seemingly budding alter ego. So what is YOUR Conscious Consumer Alter Ego? Let’s find out!
Are you the Earth Warrior?
You are determined to decrease your carbon footprint, bringing equilibrium back to Mother Nature. When you shop you tend to gravitate toward sustainable goods and plant-based products in an effort to consciously put the world’s future first.
Are you the Holistic Hippie?
Your body is priority number one and in order to heal from within you focus on the quality of the things that you put into, on and around it. From meditating, to crystal work, you are not afraid to try the things that research and your own intuition has shown you bring balance and peace to your life.
Are you the Energy Muse?
Your energy is your communicator. You are grounded by the earth and influenced by the interactions you have with others daily. Some call you the empath of your social circle, and you pride yourself on cleansing your life with methods of energy work, balance, and transformation. A crystal here and there in your home or around your neck doesn’t hurt either…
Are you the Movement Maven?
Movement is and always will be your medicine. It can be a calm walk on the beach or a vinyasa flow on your mat. You are always searching for movement as a means to get out of your head and into your body.
Did you resonate with one or all of the Alter Egos above? I definitely did. Here are a list of goodies from Mindful Market that we think will speak to your inner Warrior, Hippie, Muse, and Maven…
There are numerous stereotypes and assumptions surrounding the word “conscious”. Some of them have deterred a lot of us away from anything that has to do with the word itself because it feels… Well, sometimes like a load of bull s***. However, there is a new wave of the ideology of “consciousness” that is more pragmatic, more altruistic, and more approachable that I think we can all get behind.
Pictured above- Conscious Capitalism Co-Founder, Raj Sisodia with Mindful Market Founder, Jim Kupczyk
The idea of Conscious Capitalism has been around for about 20 years. The foundational book, published in 2013, that captures the core ideas and spirit is Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey (cofounder of Whole Foods Market) and Raj Sisodia (thought leader in Trustworthy Business Behavior).