Bozana Anicic on Mindful Market

Bozana Anicic

She, Her, Hers, Herself

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About

Plastic, a pollution problem but so are the toxic ingredients found in 99% of liquid hand soaps. At Soap Bullet we are the only toxic free and plastic free hand soap made in the USA, which allows you to give back cleanly to the environment all while keeping your family’s health safe.

99% of the liquid hand soaps on the market today are toxic to your health and the health of the planet. Not only are the plastic containers that liquid hand soaps come in bad, so are ingredients that claim to be natural like Cocamidopropyl betaine or synthetics like EDTA, sulfates, polysorbates, propylene, triclosan and the list goes on . You are basically washing your hands with a synthetic detergent and these don't easily degrade into nature and are being left over in the environment just like the plastic pollution we have today. The only thing is you can see plastic pollution with your own eyes and the other ingredients you can’t.

I have created a liquid hand soap concentrate that is truly plant based and planet safe, which I call the Soap Bullet.

Soap Bullet soap pods are different from anything in the market today. I created them to be plastic free and toxic free. The ingredients are truly from plants and not synthetic detergents. Everyone is made the old fashioned way of using lye and blending it with oils like coconut, castor and sunflower. I only use natural plant thickeners like guar, to give the soap a thicker consistency and keep the product from separating by the minerals of tap water by using plain, old citric acid.

I have found a way to keep a hand wash healthy for the skin and for the environment. So anything that goes down the drain, ends up in the water treatment facilities and then dumped back into the water systems or soil, degrades naturally and is not left over.

Each Bullet is hand wrapped into polyvinyl alcohol which is used as the shell to hold the product. This shell dissolves easily into water and breaks down into our planet as there are small enzymes that eat it for dinner. The entire Soap Bullet pod dissolves into 12 ounces of any water.

The steps to using a soap bullet pod are, grab a liquid hand soap dispenser that you have available to you that can hold at least 12 ounces of water, add in one soap bullet pod and fill the container to the top with any water, close the container. It will take a few hours for the product to dissolve. Shake the container at random while the soap dissolves.

The Soap Bullet pods come in a 4 pack. The container they come in is a Kraft recycled tube. Inside this tube is a red maple tree seed. The story inside the tube is to use the Kraft tube and fill it with dirt, add the seed, then water the seed here and there. Once the tree grows to about a foot, the entire tube and tree can be planted in the ground, outside. This is so that nothing goes to waste.

There is a lot of talk about going green and doing green things but the majority of people actually living it is low. The soap bullet pods are an easy way for people to do something green for themselves/families and green for the planet. It doesn't take much effort and since washing hands is a staple in the home, they can still safely and effectively wash their hands all while not leaving anything toxic behind.

I have seen a few products on the market that have eliminated the need for water but their ingredients are far from not being nontoxic to humans, plants or animals. Even their packaging is wasteful.

I believe I have the start of a great product. I introduced the Soap Bullet to the market 8 months ago. My biggest challenges are marketing my product online, as the budget needed to do so is vast and being a one person team here it is challenging in carrying the multiple hats. I graduated with a Bachelors in health science and wish I would have taken some classes in business. I can create the products but I fail at the business part of it, especially marketing.

When I win the grant money 90% of it will go toward hiring a female marketing team/business team to work closely with me to get my product in front of the eyes of potentially millions of people. If this team I hire is successful then I can use the next grant money to buy bigger equipment to mass produce the Bullet. I won't stop there. My next steps would be to make a body wash then shampoo. I can potentially get rid of thousands of toxic ingredients and make the planet greener all while getting so many people (customers) involved and it would be like just buying regular liquid soap at the store.


Joined November 12,2021

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